Designing For B2B – Here’s How to Avoid Boring UX

Muhammad Azam June 10, 2025Last Updated: June 14, 2025

Hello! Dear readers.

If a website has issues like slow loading times and distracting graphics, will users stick around for a long time? We don’t think so….

According to online research, 74% of B2B buyers and decision makers are those who expect a user-friendly and seamless experience across all channels.

So, clarity, efficiency, and performance are extremely crucial to keep them engaged. Keeping this in mind, we have created this blog guide.

This blog will throw light on some effective strategies that professionals providing UX/UI design services can adopt to avoid boring and create a conversion-driven UX.

So, let’s start…..

How to Avoid Boring UX In B2B Design? Effective Tips

Multiple tips help designers avoid boring and create a conversion-friendly UX. In the section below, we have discussed 8 of them in detail. Pay your full attention to each of them.

1: Know What Your Audience Wants

When designing for B2B, understanding what your audience wants is more important than anything else. Before you begin, know your personas and write the content on a page according to their demands. To implement this tip, you have to dig deeper.

What are their main points?
What design elements do they prefer?
Which font style, color, and design do they want?

This tip is very important, as if your website’s design doesn’t match your users’ requirements, it will surely damage your business reputation.

2: Design for Speed

Let’s suppose a new user navigates your site and they find your page loading speed very low. Will it leave a bad or good impression on them? Obviously bad……..

So, you have to design the UX for speed. According to Google’s Core Web Vitals, your website should load within 2.5 seconds or below. For this speed, designers can follow some basic tips described below;

They can compress images
They can reduce HTTP requests by combining CSS and JavaScript.
By using clean and maintainable code.
Focusing on highly optimized content.

And so on…..

3: Simple Navigation

Another tip to avoid a boring UX is to ensure simple navigation. Here, you have to ensure whether your group thinks more clearly or not.

If you find anything unnecessary, immediately remove it. If the navigation is simple, it will create a positive image and provide users with a user-friendly experience.

4: Adopt Personality Without Being Unprofessional

As our discussion is based on creating a UX that doesn’t bore users. So, you have to utilize your personality by adding friendly touches like funny messages, pure and gentle animation, and visuals that are human-like. This technique ensures that users are more connected.

5: Data Should Be Easy Rather Than Complex

B2B tools often overwhelm users by showing dozens of charts and too much data. This makes the UX more difficult to understand. To address this issue, you have to keep your data digestible. Here you may ask, how to do it? Don’t worry, just read the bullets mentioned below.

How to make data digestible?

To make your data digestible, just focus on;

Use visual hierarchy (size, color, placement) to make it more focused.
You have to choose the right charts.
Show supporting context when only needed.
Remove and avoid unnecessary clutter.

6: Use Microcopy

This tip is also one of the most important to implement when designing a UX for B2B and making it more engaging.

Here, you have to avoid thinking about content, color, font style, and other elements. Just take the time to use the microcopy. This microcopy consists of small bits of text in the form of error messages, hints during checkout, or short explanations. The use of this microscopy provides your work with a professional touch.

7: Apply High-Level Contrast

Contrast is considered the backbone of any visual composition. This is because the low contrast can merge all components into each other, making the interface dull, blurry, and hard to read. To make the interface user-friendly, you have to apply a high-level contrast. Here is how to do it;

You can apply contrast to the call to action.
Designers can use this contrast to separate the headings, headers, content, and footer.
This contrast is also helpful in separating the background elements, such as photos with text and other visuals.
To separate the interactive elements from the static content to improve clarity.

8: Simple Contact Information

We understand this tip has lower importance than the others. However, this can be beneficial in some aspects. For example, if your contact information is harder to find, you take a risk of losing interest from users.

Whether your contact information is in the form of an Email address or any contact number, you can simply place it under the header or footer. Use a very simple CTA( call to action) with your contact information.

If your UX design is user-friendly and according to users’ requirements, they will surely come into contact with you.

Final Words

Nowadays, when there is a large number of B2B buyers, ensuring the clarity and efficiency of your UX is very important. However, many users raise a question about how to achieve it. To answer them, we have come here with this blog guide.

In this blog post, we have successfully discussed 8 steps to avoid the boring and create a clean and conversion-driven UX. From understanding the users’ requirements to adding the simple contact information, each tip plays a vital role in moulding the website.

This UX ensures the users’ long-term engagement with your website, enhancing your brand and business reputation.

Designing For B2B – Here’s How to Avoid Boring UX