Lisa Price is best known for building Carol’s Daughter, one of the most successful beauty brands founded by a Black female entrepreneur. Inspired by her mother, she started the business from her kitchen using natural ingredients, eventually turning it into a nationally recognized brand.
Over the years, her journey has gained widespread attention for its steady growth, loyal customer base, and strong presence in the beauty industry. As of 2026, Lisa Price continues to be recognized for her entrepreneurial impact and brand legacy.
But how much is she actually worth, and how did she build such a successful business from scratch? This guide covers Lisa Price’s net worth, business growth, and career journey.
You can also explore similar success stories, such as Emily Weiss net worth, to understand how beauty founders build influential brands.
Who is Lisa Price?
Lisa Price is an American female entrepreneur who started the brand “Carol’s Daughter,” which is famous for its high-quality beauty products. It is also famous for being one of the very first African-American-owned successful brands.
She first started this business from her kitchen, where she used to make lotions and creams from natural ingredients. However, her family encouraged her to take this small business to another level by opening an actual shop. So, she started Carol’s Daughter in 1993.
- Full Name: Lisa Price
- Date of Birth: May 18, 1962
- Birth Place: New York
- Nationality: American
- Marital Status: Married
- Founder of: Carol’s Daughter
- Occupation: Entrepreneur, Businesswoman
- Zodiac Sign: Taurus
- Ethnicity: African American
- Children: 2
Lisa Price Net Worth (2026)
Lisa Price’s exact net worth has not been publicly disclosed. However, her brand Carol’s Daughter was acquired by L’Oréal in a deal estimated at around $27 million, indicating the strong value of the business she built.
While the final amount she personally received was never confirmed, the acquisition shows the strong value of the brand she built.
Several factors contributed to her business growth:
- High-quality natural beauty products
- A loyal customer base built through grassroots marketing
- National exposure after her appearance on The Oprah Winfrey Show
- Expansion into retail stores such as Target and Sephora
The L’Oréal acquisition marked a major milestone in her career and solidified her legacy as a leading figure in the beauty industry. Her success story is widely recognized as one of the most inspiring journeys among female entrepreneurs in the beauty industry. While exact figures remain private, her success is closely tied to the growth and valuation of her brand.
Lisa Price Biography:
Lisa Price was born on May 18, 1962, in New York. She used to go to public schools in New York and get her high school diploma from there. Lisa’s mother’s name is Carol and she got the idea of naming her brand “Carol’s Daughter”.
Career:
Lisa’s career is an interesting point to study for young entrepreneurs. She started her career by balancing a regular job while selling handmade beauty products and used to work a normal job while selling hand-made beauty products at the same time.
Just like any other aspiring entrepreneur, she didn’t mind working and making products from home at the beginning.
Price used to make lotions and creams from her kitchen and sell them to different customers. Her family, especially her mother, noticed her keen interest in running a business, so she nudged her a little bit to go to the next level. Lisa took the courage and started Carol’s daughter in 1993.
The beginning of this journey wasn’t easy either. She began it from her house, but it soon grew as her customer base started expanding. Her journey reflects elements of transformational leadership, as she inspired growth, innovation, and long-term brand success.
Here is one of the quotes by Lisa, I love the most:
Appearance on the Oprah Winfrey Show:
After a few years of starting the business, Carol’s Daughter had become a huge brand with over 300 aromatic products selling both online and offline. Her clientele was also very impressive which included Oprah Winfrey, Chaka Khan, Will Smith, etc.
The brand took a huge turn after appearing on the Oprah Winfrey Show. Like any other brand appearing in the show, Carol’s Daughter also bloomed after it and was making $2 million in sales in 2002.
Selling to L’Oréal:
After Carol’s Daughter became successful, L’Oréal decided to make a bid to purchase the brand. Lisa agreed to the deal and sold the brand for $27 million.
Philanthropy:
Lisa Price is known for her philanthropy work as well. She donates to several organizations in order to give back to the community.
Some organizations that she donates to include the Arthur Ashe Foundation and Hale House. Her efforts to give back to the community also reflect the principles of ethical leadership in business.
Personal Life:
Price is married to Gordon and has two children with him, Forrest and Ennis.
How Lisa Price Built Her Wealth
Lisa Price built her wealth by turning a small home-based idea into a nationally recognized beauty brand. Starting from her kitchen, she focused on high-quality natural products and built a loyal customer base.
Her success was also driven by a clear business strategy, focused on product quality, customer trust, and long-term brand positioning.
Lisa’s growth journey further highlights the role of business development, as she expanded her reach, strengthened customer relationships, and scaled her operations over time.
With growing demand, media exposure, and strategic expansion into major retail stores, her brand gained significant market value, eventually leading to its acquisition by L’Oréal.
Conclusion:
Lisa Price’s net worth is still not publicly disclosed, but her achievements in the beauty industry speak for themselves. She created Carol’s Daughter from her home kitchen, grew it into a multi-million-dollar brand, and later agreed to a major acquisition by L’Oréal.
Her journey continues to inspire individuals who want to build successful businesses and develop strong leadership skills.
Lisa Price’s journey shows that consistent effort, product quality, and customer relationships can turn a small idea into a nationally recognized brand. Her work with Carol’s Daughter continues to inspire entrepreneurs and beauty enthusiasts in 2026.
No. Carol’s Daughter was purchased by L’Oréal, and Lisa Price no longer owns the company, though she remained involved for some time after the acquisition.
She is the founder of Carol’s Daughter, a beauty brand focused on natural haircare and skincare products.
The brand gained national attention through media exposure, a loyal community of customers, and a high-profile appearance on the Oprah Winfrey Show.
Lisa Price started by creating natural beauty products in her kitchen and selling them locally. Over time, her focus on quality, customer trust, and consistent brand growth helped her expand into retail stores and gain national recognition, eventually leading to the success and acquisition of Carol’s Daughter.
She built her wealth through product sales, brand expansion, and establishing a strong presence in the beauty industry. Her business, Carol’s Daughter, grew from a small home-based startup into a nationally recognized brand.
Lisa Price’s journey is unique because she built a nationally recognized beauty brand from a small home-based startup. Her story highlights the importance of persistence, product quality, and strong customer relationships.
About Author
Ahmad in a nutshell is product of passion, enthusiasm and adventure. He loves to write around anything that involves behaviors, art, business and what makes people happier. He also shares his business and lifestyle content on entrepreneur.com and lifehack.org.
