Lisa Price is known for building one of the most successful beauty businesses created by a Black female entrepreneur. She founded Carol’s Daughter, a brand inspired by her mother and rooted in natural beauty products.
As of 2026, Lisa Price continues to be celebrated for her entrepreneurial journey and the legacy of Carol’s Daughter in the beauty industry.
What began as a small home-based project eventually grew into a national brand that gained mainstream attention.
After years of steady growth, major media features, and a strong customer base, Curious about her net worth and how she turned a small home project into a nationally recognized beauty brand? Here’s a complete guide.
This guide explains Lisa Price’s net worth, the growth of her company, and her journey as an entrepreneur.
Who is Lisa Price?
Lisa Price is an American female entrepreneur who started the brand “Carol’s Daughter” which is famous for its high-quality beauty products. It is also famous for being one of the very first African-American-owned successful brands.
She first started this business from her kitchen where she used to make lotions and creams from natural ingredients. However, her family encouraged her to take this small business to another level by opening an actual shop. So, she started Carol’s Daughter in 1993.
- Full Name: Lisa Price
- Date Of Birth: May 18, 1962
- Birth Place: New York
- Nationality: American
- Marital Status: Married
- Founder of: Carol’s Daughter
- Occupation: Entrepreneur, Businesswoman
- Zodiac Sign: Taurus
- Ethnicity: African American
- Children: 2
Lisa Price Net Worth (2026)
As of 2026, Lisa Price’s exact net worth hasn’t been publicly disclosed. However, her company Carol’s Daughter was sold to L’Oréal for an estimated $27 million, reflecting the brand’s strong market value.
While the final amount she personally received was never confirmed, the acquisition shows the strong value of the brand she built.
Several factors contributed to her business growth:
- High-quality natural beauty products
- A loyal customer base built through grassroots marketing
- National exposure after her appearance on The Oprah Winfrey Show
- Expansion into retail stores such as Target and Sephora
The L’Oréal acquisition marked a major milestone in her career and solidified her legacy as a leading figure in the beauty industry.
Lisa Price Biography:
Lisa Price was born on May 18, 1962, in New York. She used to go to public schools in New York and get her high school diploma from there. Lisa’s mother’s name is Carol and she got the idea of naming her brand “Carol’s Daughter”.
Career:
Lisa’s career is an interesting point to study for young entrepreneurs. She started a mix career and used to work a normal job while selling hand-made beauty products at the same time. Just like any other aspiring entrepreneur, she didn’t mind working and making products from home at the beginning.
Price used to make lotions and creams from her kitchen and sell them to different customers. Her family, especially her mother, noticed her keen interest in running a business so she nudged her a little bit to go to the next level. Lisa took the courage and started Carol’s daughter in 1993. The starting of this proper wasn’t shiny as well. She began it from her house but it soon grew as her customer base started expanding.
Here is one of the quotes by Lisa, I love the most:
Appearance at the Oprah Winfrey Show:
After a few years of starting the business, Carol’s Daughter had become a huge brand with over 300 aromatic products selling both online and offline. Her clientele was also very impressive which included Oprah Winfrey, Chaka Khan, Will Smith, etc.
The brand took a huge turn after appearing on the Oprah Winfrey Show. Like any other brand being appeared in the show, Carol’s Daughter also bloomed after it and was making $2 million in sales in 2002.
Selling to L’Oréal:
After Carol’s Daughter became successful, L’Oréal decided to make a bid for purchasing the brand. Lisa agreed with a deal and sold the brand for $27 million.
Philanthropy:
Lisa Price is known for her philanthropy work as well. She donates money to a bunch of different organizations in order to give back to the community. Some organizations that she donates to include the Arthur Ashe Foundation and Hale House.
Personal Life:
Price is married to Gordon and has two children with him, Forrest and Ennis.
Conclusion:
Lisa Price’s net worth is still not publicly disclosed, but her achievements in the beauty industry speak for themselves. She created Carol’s Daughter from her home kitchen, grew it into a multi-million-dollar brand, and later agreed to a major acquisition by L’Oréal.
Lisa Price’s journey shows that consistent effort, product quality, and customer relationships can turn a small idea into a nationally recognized brand. Her work with Carol’s Daughter continues to inspire entrepreneurs and beauty enthusiasts in 2026.
No. Carol’s Daughter was purchased by L’Oréal, and Lisa Price no longer owns the company, though she remained involved for some time after the acquisition.
Lisa Price’s exact net worth has never been publicly confirmed. Her company was sold to L’Oréal for an estimated $27 million, reflecting the strong value of the brand she built.
She is the founder of Carol’s Daughter, a beauty brand focused on natural haircare and skincare products.
The brand gained national attention through media exposure, a loyal community of customers, and a high-profile appearance on the Oprah Winfrey Show.
No confirmed figure is available. Lisa Price has not publicly shared her updated financial details, but her achievements and the L’Oréal acquisition highlight her success.
