Market Research is extremely important, no matter what type of industry you’re working in. It’s even more important if you’re a businessman trying to identify different metrics and customer sentiments around the globe.
Back in days, conducing market research was a total headache since you had to do most of the work manually. Now, there are many market research tools available that automates the process of getting market statistics and facts.
If you’re looking for such market research tools, this article is going to be helpful for you. Here, I’m going to discuss the details of the top 12 market research tools for businesses.
Top 12 Market Research Tools For Businesses
When it comes to market research, different businesses have different requirements. Some companies may want to analyze consumer behavior, and others might want to focus on competitor performance. So, the tools that I’m about to discuss are relevant to wide range of purposes.
12 Best Market Research Tools For Businesses
1️⃣ Statista – Global Data Insights
2️⃣SurveyMonkey – Survey Creation Tool
3️⃣Brandwatch – Social Listening Platform
4️⃣Ubersuggest – SEO Research Tool
5️⃣Meltwater – Media Intelligence Suite
6️⃣Google Trends – Real-Time Trend Analytics
7️⃣AnswerThePublic – Search Query Insights
8️⃣ Attest – Consumer Research Platform
9️⃣Remesh – AI-Powered Market Research
🔟Stravito – Insight Management System
⏸️SurveySparrow – Conversational Survey Tool
1️⃣2️⃣Typeform – Interactive Form Builder
1. Statista:
The first tool that I am going to discuss here is Statista. It is the largest source of finding figures and facts about different industries. Whether you’re working in the health sector or real estate, these tools will be helpful in customer and market analysis.
Statista was launched back in 2007 and has been providing the latest research and surveys to people. It has a large database containing over 1 million statistics over 80,000 topics.
Key Features:
- Access to a large database
- Multiple topics covered
- Highly accurate and authentic
- Covers global data
Pricing:
- Basic Account: $0
- Starter Account: $149/month
- Personal Account: $599/month
- Professional Account: $1,299
2. SurveyMonkey:
SurveyMonkey is another one of the best market research tools that you can use as a business. The specialty of this platform is that it allows companies to conduct custom surveys and research.
Companies get access to a large target audience, which makes surveying diverse, since you can access different types of groups. Also, it offers AI-based features like AI predictions to make market research better.
Key Features:
- Built-in survey templates
- AI integration
- Access to a wide range of audiences
- Authentic feedback
Pricing:
- Team Advantage: $25 per month per user
- Team Premier: $75 per month per user
- Enterprise: Custom
3. Brandwatch:
If you’re looking for customer intelligence and insights about a brand, Brandwatch is the right pick for you. This software solution conducts research on social media, and the Internet in general to bring the latest insights about customers of a certain brand type.
With this solution, you can gather thousands of posts, comments, and conversations that are relevant to your brand. These insights can then be useful to create better strategies and products for your customers.
Key Features:
- Access to both historical and the latest data
- Fetches data from multiple online sources
- Gen-AI assistant available
- Automatic segmentation
Pricing:
Custom pricings.
4. Ubersuggest:
If your business revolves around optimizing websites (such as an SEO agency), Ubersuggest can be a very useful market research tool for you. In fact, it can completely change the way you handle a website for optimization.
It is a complete suite of tools designed to give you market insights about trending topics, high-volume keywords, and competitor analysis. With this tool, you can get the latest SEO-relevant information to optimize sites easily.
Key Feature:
- Detailed keyword research
- Competitor analysis tools
- Content ideas
- Audience demographics data
Pricing:
- Individual: $12/month
- Business (2-7 websites): $20/month
- Enterprise (8-15 websites): $40/month
5. Meltwater:
Meltwater is another one of the top market research tools that you can use for your business. It is a very efficient option for companies trying to gather customer insights from sources like news and social media.
This software solution utilizes technology to offer insights that are based on proven research methodologies. Also, its data is mostly real-time, which means companies get the latest insights about different topics.
Key Features:
- Updated real-time data
- Automatic audience segmentation
- AI integration
- Collaboration features like a shareable dashboard
Pricing:
Custom pricings.
6. Google Trends:
People who are looking for a simple and free tool for market research can try out Google Trends. It is one of the most widely used tools to check out how a topic is trending in the market.
People usually use it to view the consistency of a trend to understand whether working on it will be beneficial or not. The tool offers different features such as showing a complete historical data of a trend.
Key Features:
- Track the popularity of search terms over time.
- Free to use.
- Only requires a Google account
- Real-time search data
Pricing:
Free to use.
7. AnswerThePublic:
AnswerThePublic is another one of the best market research tools designed to help people get accurate business insights. It is a very efficient platform since it allows people to research the market by using different platforms such as Google and Bing.
It means you can perform analysis on different online platforms by using a single solution. The specialty of this platform is that it provides real-time information about search engine autocomplete words and phrases to give businesses a deeper insight of what audience is looking for.
Key Features:
- Real-time autocomplete phrases and words data.
- Covers multiple search engines and social media sites.
- Simple and easy to use.
- Accurate data.
Pricing:
- Individual: $5/month
- Pro: $49/month
- Expert: $99/month
8. Attest:
Attest is an enterprise-level market research tool that is suitable for anyone trying to access a large audience. The tool conducts global audience research to help companies get their required insights about multiple topics.
Attest has been in the market research industry for around a decade now. Since then, it has improved its services a lot and now offers some great features for market research. With this solution, you can launch surveys to targeted demographics and get relevant and accurate results easily.
Key Features:
- Access to a global audience
- Enterprise-level market research
- Real-time results and data
- Multiple team collaboration tools are available.
Pricing:
Custom pricings.
9. Remesh:
Remesh is one of those market research tools that integrates Artificial Intelligence to offer better research features. It is designed to help people conduct high-quality studies without having to sacrifice depth.
With Remesh, you can run live digital focus groups and even conduct in-depth video interviews. One unique thing that I like about this software solution is that it allows people to vote one each other’s answers as well to help you get better and deeper insights.
Key Features:
- Conduct in-depth video interviews.
- Participants can vote for each other’s answers.
- Unique and useful metrics like Percent Agree Scores.
- AI integration
Pricing:
Custom pricings.
10. Stravito:
Stravito is a complete suite of tools designed to help companies handle market research with efficiency. With this solution, businesses can conduct, centralize, and share market research data in an easy way. The solution comes with some decent features that make research both easy and efficient.
For example, Stravito gives you an AI-powered feature that automatically organizes and tags research content. It saves time and helps researchers find relevant data quickly.
Key Features:
- AI integration
- Automatic content tagging and organization.
- Advanced filters
- Store and share research data easily.
Pricing:
Custom pricings.
11. SurveySparrow:
SurveySparrow is another market research tool worth trying. It is full of useful features that help us research data for business growth. It offers an AI-based feature to help analyze large data sets easily so that you can make informed decisions without any confusion.
What I like most about SurveySparrow is its WhatsApp-focused feature. This feature allows you to gather feedback via WhatsApp, making research easier and quicker. Besides that, it offers conversational surveys to gain better and more responses easily.
Key Features:
- AI integration
- Gain insights via WhatsApp
- Conduct conversational-type surveys
- Collect feedback from multiple online channels.
Pricing (yearly):
1. Surveys (for individuals):
- Basic: $19/month
- Starter: $39/month
2. Surveys (for teams):
- Business: $79/month
- Professional: $249/month
3. Surveys (enterprise):
- Custom
4. CX Suite:
- Professional: $249/month
- Enterprise: Custom
5. Ticketing:
- Free: $0
- Starter: $9/month
6. 360 Assessment:
- Custom
7. Full Suite:
- Custom
12. Typeform:
Last but not least, Typeform is another market research tool that requires your attention. It is specifically designed to create and conduct surveys on multiple Internet channels. This solution comes packed with some very efficient features.
For example, it has user-friendly and interactive survey formats that are very easier for people to fill in. It makes conducting surveys a lot easier and allows businesses to gather data from a large number of people.
Key Features:
- Customizable surveys
- Simple and easy to use.
- Multiple tools for creating forms and surveys.
- Collected data is usually accurate
Pricing:
- Basic: $29/month
- Plus: $59/month
- Business: $99/month
- Enterprise: Custom
To Sum it Up
Market research is a bloodline for businesses that want to grow. To conduct this research, companies are using different market research tools. Most of these tools come with all the features a company might need to conduct accurate and fast research.
The discussed research tools are some of the top choices in this regard. You can pick any of these tools and start conducting surveys faster and more accurately.
People Also Ask
1. What are market research tools?
Market research tools are online software solutions designed to help companies research consumer behavior and trends.
2. What are the 4 methods of market research?
The four main methods of market research are surveys, interviews, focus groups, and customer observation.
3. What are two primary market research tools?
There are different tools that you can use for market research. However, the two primary ones are Statista and SurveyMonkey.
4. What are the general tools of research?
If you’re trying to conduct simple and general research, you can try out Google Trends and AnswerThePublic.
