Advertising has been around for several decades now. The world saw a surge in digital advertising back in the 80s and 90s. Now, online advertising has taken over the modern world.
It involves the use of the Internet to promote and advertise products and services. It amazes me how fast this field has grown, and now there are dozens of job opportunities available. Most job titles in this field pay well, and the involved work is very interesting and creative.
In this guide to online advertising jobs, I am going to discuss a detailed overview of some of the top job titles available, required skills, key responsibilities, and salary expectations.
Online Advertising Jobs – An Overview
Online advertising has now become a proper profession. Different job roles are hired by companies to manage and use online advertising in the most efficient way possible.
People who have an interest in online platforms like social media and can use them for promotional purposes can build a decent career in this field.
That is because the online advertising jobs salary is usually very handsome, and there are always opportunities for growth in this field.
What is Online Advertising?
Online advertising is a form of advertising that involves the use of different Internet channels to promote something. Different online channels, such as social media platforms, websites, and email, are used to promote a product or a service in this form of advertising.
What I like most about this field is its versatility. You can find job titles relevant to multiple roles, ranging from management and marketing strategy building. It clearly explains how a talented individual can find a really decent job here and make a decent living.
Top 5 Online Advertising Jobs
There are several interesting and high-paying online advertising jobs for those who are interested in this field. I’ve discussed the details of the top ones below:
1. Digital Marketing Manager
- Estimated Average Annual Salary: $36,500 to $138,500
Digital Marketing is the face of online advertising that uses of almost all the major online factors for brand promotion. As a Digital Marketing manager, you will be overseeing a company’s marketing campaigns on multiple channels.
Ranging from social media marketing to email marketing, this job title covers multiple fronts to make sure the company is utilizing these channels properly. It’s a huge role that pays well and demands quality work.
Required Skills:
- An understanding of how marketing works.
- Understanding of the main factors, like SEO.
- Content management.
- Project management.
- Analytics and reporting.
Roles:
- Overseeing and managing marketing campaigns.
- Helping specialists create different marketing strategies.
- Overseeing the quality of the content.
- Coordinating with different specialists, such a SEO experts.
2. PPC Manager
- Estimated Average Annual Salary: $31,000 to $119,000
Another one of the top online advertising jobs is a PPC manager. PPC stands for pay-per-click, and it is one of the most popular forms of paid advertising. The main role of this job is to manage advertising campaigns on different platforms like Google Ads and Bing Ads.
However, most of the focus is on Google Ads because of the popularity of this search engine. The overall job is very interesting and focuses on finding high-performing keywords, optimize the ads, and make sure the whole campaigns is undergoing within a budget.
Required Skills:
- An understanding of SEO.
- Content creation.
- A deep understanding of Google Ads and Bing Ads.
- Research skills for finding the right keywords for running ads.
Roles:
- Finding high-quality keywords for ads.
- Managing the advertising budget.
- Analyzing and reporting campaign performance.
3. Email Marketing Specialist
- Estimated Average Annual Salary: $22,500 to $120,500
Email Marketing is one of those advertising forms that has a high ROI. So, businesses try to use it the right way by hiring email marketing specialists. The main role of this job title is to create, share, and analyze promotional emails.
As a specialist, you will be creating both educational and promotional email messages and sending them to a targeted audience. The focus will be on persuading the audience to take some action and become the company’s permanent customers eventually.
Required Skills:
- Understanding of email marketing platforms like Mailchimp.
- Copywriting.
- Audience segmentation.
- A/B testing to find the right type of email messages.
- Analytical and reporting.
Roles:
- Gathering and segmenting the email addresses of the audience.
- Creating high-quality and catchy email messages.
- Monitoring the performance, such as the conversion rate.
4. Affiliate Marketing Manager
- Estimated Average Annual Salary: $15,500 to $141,500
Affiliate marketing is a very budget-friendly online advertising form since companies only get to pay for the actual sales. Its importance persuades companies to hire affiliate marketing managers to handle this advertising format properly.
An affiliate marketing manager is one of those online advertising jobs from home that do not strictly require joining an office.
As a specialist who develops and manages affiliate marketing programs to promote a brand. For this job, you will be focusing on creating a program that is under budget for the company and is attractive to affiliate marketers.
Required Skills:
- Project management
- Analytics and reporting
- A deep understanding of how affiliate marketing works
Roles:
- Creating and managing affiliate programs.
- Recruit talented affiliate marketers.
- Analyzing the performance of affiliate programs.
5. Influencer Marketing Manager
- Estimated Average Annual Salary: $33,000 to $145,500
Influencer marketing is a modern form of online advertising that involves using social media celebrities to promote products. As an influencer marketing manager, your job will be to hunt down influencers and use them to market the brand properly.
For example, you will have to find out the right type of influencers that are relevant to the product niche. Besides that, making payment deals with them will also be your responsibility.
Required Skills:
- An understanding of the influencer world.
- Ability to find the right type of influencers.
- Negotiation and communication.
Roles:
- Finding influencers to market a brand.
- Striking beneficial deals with influencers.
- Conducting marketing within a budget.
- Overseeing the content they make and share about the product.
How To Find Online Advertising Jobs?
When it comes to hunting online advertising jobs, it is the same process as for any other job. I’ve discussed it in the general guidelines below:
- First of all, understand your skills and interests.
- Then, narrow down a niche that you’re interested in.
- Learn relevant skills and make a decent portfolio.
- Follow and go through the formalities, and start the job.
- Hunt and apply for jobs via multiple platforms like LinkedIn and Indeed.
Educational Requirements For Online Advertising Jobs:
To get a decent and well-paying online advertising job, you need at least a bachelor’s degree. A degree in any field can work as long as you have the right experience and skills to handle the job title.
However, if the degree is related to marketing or communication, your chances of getting hired can increase.
Final Words
Online advertising is becoming the future of marketing. Dozens of job options are available in this field, and most of them pay handsomely. I’ve overview of this field as a proper profession above.
You can pick any of the discussed job types and make a decent career in it. There are a lot of growth opportunities here if you’re willing to keep on learning and working hard in your job.
People Also Ask
1. How do I Become an Online Advertiser?
Becoming an online advertiser requires picking a specific niche and gaining relevant skills. Then, you can find a job as an online advertiser or start selling your skills online as a freelancer.
2. Can you Make money in Online Advertising?
Yes. You can make money in this field easily. It has now become a proper profession and companies are paying a high price for this skill.
3. How do I Get a Job in Ads?
To get a job in ads, you’re going to need a relevant skillset and job experience. Create a decent portfolio and then apply for the job via different platforms.
4. Is Email Marketing a Good career?
Yes. Email marketing is a high-paying career. It is in a high demand and companies along with individual clients are paying decent salaries to email marketing specialists.
